Story from Beauty. Check out the rest of our Refinery29 Beauty Innovator Awards winners for a full look at the products, brands, and people that are breaking the rules and redefining beauty standards, one lipstick at a time. Whether you want to crank volume up to 11 or just want something that won't leave you spider-lashed, there is truly a tube of mascara out there for everyone — and it's not unusual to be very particular about what you coats your lashes with. But what if your priority is saving some cash?
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Promising review: "I like most, if not all, of you have spent sooo long trying to find a mascara that did it all — lengthened, boosted, thickened, didn't smudge, etc. I had a full-face makeover done one day in-store and the artist who did the makeover used this mascara on me and I fell in love. I have an all-out sweat sesh at the gym and this stuff doesn't smudge OR run. I am so happy with this mascara that I don't think I would ever use anything else —unless they discontinue this, which I hope they never do!
Do yourself a favor and treat your lashes to this wonderful masterpiece of makeup! Promising review: "Great mascara! I have fairly short lashes, and two swipes of this made them significantly longer and more noticeable. You will still need to curl your lashes. However, I was really pleased with the staying power of this mascara. Never smudged, never flaked.
Promising review: "This mascara is on point! After reading the reviews, I decided to give it a try!
Cute labeling too. I love the comb — I feel like that's what gives the eyelashes volume! No raccoon eyes! I feel so pretty! I didn't even curl them in that pic so I can't wait to see how they look when they are curled as well. Def sticking to this. Cruelty-free and PETA-certified. Promising review: "I've been using this for a couple of weeks now, and it does an amazing job giving me longer lashes — not necessarily thicker lashes.
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Either way, this stuff feels good on my lashes and I love that it's natural. Promising review: "Buy this. I suffer from very sad eyelashes. I never bothered with mascara and would just put falsies on, but I saw someone with similar eyes to me try this on Instagram. This shit really works!! Promising review: "I have thin Asian lashes and I crave volume.
This mascara did not disappoint. I am on my third or fourth tube. If I layer it, I get asked if I'm wearing falsies. It definitely is a pain in the butt to remove but I use my cleansing oil. Don't need to rub that hard and it breaks down fairly easily. I've included a picture of my eyes; one with the mascara on and the other without. Promising review: "This mascara is definitely worth trying if you haven't. It does take several coats to achieve my desired look because the wand doesn't put very much product on at a time.
But that's not always a bad thing. It lengthened my lashes and added a good amount of volume. I curl my lashes before and it'll hold the curl all day.
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Promising review: "In my 65 years, I have tried just about every mascara out there. Let me begin by saying that I love this mascara. It separates my lashes, coats without clumping, and is thoroughly buildable with each added coat. I usually have to use a lash comb to separate lashes on subsequent applications, but not with this one. The formula dries quickly between coats and lasts all day without smudging or flaking.
If you have the time to be careful with application, this is the perfect mascara. I personally will be ordering again.
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Promising review: "After trying countless mascaras this is by far my favorite. I do agree that it has to be replaced more frequently than some others because it tends to thicken over time, but only about every three or four months with daily use. Removes easily with soap and water or regular eye makeup remover, no problem. Promising review: "Love love love this product! I've used Younique 3D Mascara, and while it is a great product, this costs less and is easier to apply.
It takes a little practice, but you will see results that you'll never see with regular mascara. I have really short, thin lashes, and this does wonders. I will buy it again when I run out. Promising review: "Finally, someone has made it easy to create big lashes without a million coats of mascara!
I have relatively sparse lashes and oily skin, so I am constantly seeking a mascara that lengthens and volumizes my lashes but doesn't smudge or transfer. This product makes me want to throw away my other mascaras. So, happy to let you know that YES it's worth the hype. Promising review: "I love this mascara and have been using it for years.
I try other brands and types and always go back to this natural-looking mascara. It darkens the lashes and thickens the thin tips so they're more noticeable, without any clumps and very little flaking. It doesn't clump up as quickly in the tube as other brands and types. It goes on as smoothly on day one as it does after six months later when it's due for replacement. If you prefer your makeup more natural looking and less obvious, this mascara is a very good, inexpensive choice.
It comes in a kit consisting of 2 tubes. One tube contains gel mascara and the other tube contains fibers. It uses hypoallergenic ingredients and is paraben-free so the mascara can also be used by people who have sensitive eyes. The mascara is waterproof and smudge-proof so you can wear it all day without the need to reapply.
The formula claims to boost the volume of the lashes by times in a single application if you apply multiple coats. It does start to clump if you do not give enough time for one coat to dry before applying the next coat. The brush picks just the right amount of product. The color of the mascara is midnight black. The two-step process does take some more time to apply as compared to regular mascaras but the effect is completely worth it.
The price is very high but you can find this mascara at a great discount online. Available in four color options, this mascara is one of the most affordable fiber mascaras available online. It gives a false lash effect without weighing down your lashes like other mascaras. The lashes look fuller and longer with this mascara. The formula is ophthalmologically tested and does not clump even after multiple coats. This mascara can be used by lens wearers also as the formula is very gentle and does not have any fragrance.
The staying power of the mascara is great and you can hours of wear with a single application. It does tend to dry out if you do not close the lid properly so make sure you secure it tightly after each use. The brush of the product is wide so you can get more lashes covered. It is not waterproof so you have to take precautions accordingly. The price of the mascara is really cheap as compared to other fiber mascaras but the quality is at par with other luxury brands.
Another affordable fiber mascara, this Maybelline product finds a place in the vanity of many makeup lovers. It is available in three colors but the Blackest Black shade is most popular. The mascara is washable which means it is not waterproof but it is also available in a waterproof version if you like to use a formula which does not wash away with sweat.